cPanel and an Email for your Domain Name

Domain Name recap of Progress
O.K., for those who are still with me I want to simply summarise where you should be now and where this post may or could take you.

You should by this stage have selected a Domain Name, have the Domain Name hosted, and have WordPress or other platform building software installed on you Domain Name.  You may even have installed a few “plugins” if you are using WordPress.  Remember we are operating on a “shoestring budget” so the vast majority of tips to date are based on the need to minimise cost and provide a suitable final result.   Quite properly your main focus to date will have been “to get something up and working” and “build confidence” that you can actually do this.  If you are still struggling with the “how to” keep at it until you succeed.  DO NOT progress beyond this stage.  Remember, “Genius is 1 percent inspiration and 99 percent perspiration.”

Domain Names - Inspiration

If you have achieved all the previously mentioned “goals” then I am going to provide you with a few other simple tasks it is possible to do using your cPanel.  As stated in a previous post I am not a cPanel expert but there is any amount of “Expert Free Advice” available on the Web and YouTube for technical aspects of the cPanel.

 

cPanel “aide-memoire”
I am not trying to be smart or cheeky.  However, there is so much to learn in Information Technology and there is so much information. You will likely be bombarded with over hyped offers thrown at you (they call this “Internet Marketing”).  You may begin to wonder what is a cPanel?  I have been there, so I know what happens when something is used as a “one off” to get things “up and going“.

cPanel Reminder

So, just to remind you “cPanel is a web based hosting control panel provided by many hosting providers to website owners allowing them to manage their websites from a web based interface.”  You will need your User Name and Password to access your cPanel.

 

cPanel for setting up Domain Name Email address
Do you think it would look very professional if you set up an email address that compliments your Domain Name?  Well that is possible.  For example this domain name is “myprodomain.com” and I have an email address “robert@myprodomain.com”.  You can now do the same for your Domain Name.

Lets help set up your email.  Login into your cPanel and scroll down to section titled “Email” and click on top left hand corner of section “Email Accounts”.

Email for Domain Name

 

When you click on this you will be taken to the following screen:-

Email Create

 

Click on “CREATE” button which will take you to the following screen:-

Email Creation 2

 

When you enter this screen there will be a heading “Domain” and if you click on down arrow it will give you a list of domains or if you have only 1 domain there will be no down arrow.  Click on the Domain Name you want to set up an email for.  In the nest box “USERNAME” you will be able to enter the desired prefix to the Domain Name selection made previously.  You may decide to enter your “name” or perhaps “customer service” or other relevant prefix.  Make sure your prefix is relevant to the Web Site you have set up.

Next Sub Heading is security.  I simply leave “Set Password Now” box ticked and the system generates a Password.  You do not need to note the password if you are not going to redirect (explanation below) the email, but if you are unsure copy the Password into “Note Pad” or similar system.  Hit “GENERATE” button and “hey presto” a Password is generated.

Below the Generate button there are a number of other boxes.  Leave them all in “Default mode” and Press “CREATE” button at the bottom of the page.  When you press “CREATE” button you will be taken to a screen similar to that below.

 

Webmail Application

Choose one of the Web Mail Applications – it does not matter which one you choose.  When you select your application you will be taken to your email screen.   Your email screen will be similar to the screen below.  You will notice that the Web Mail Application I choose was “roundcube”.

Email Application by Webmail

 

You can go back to you “Home Screen” on the cPanel; scroll down to Email section, click on “Email Accounts” and you will be taken to the screen below previously referred to for “Email Creation”.  However, in the bottom half of this screen there is a list of your email Account(s), Restrictions, Storage Used and buttons titled “CHECK EMAIL”, “MANAGE” and “CONNECT DEVICES”

Checking Email by domain Name

 

CHECK EMAIL button
When you click on this button it will take you to your email account.  You do not need a password to access this as long as you have signed into your cPanel.

 

MANAGE button
Clicking on this button results in a screen that lets you manage your email and at the bottom of the screen there is even an OPTION to let you DELETE your email.  You can have a look as you can do no harm by simply clicking the button.

 

CONNECT DEVICES button
You may enter this screen at no risk of upsetting anything you have previously done.  The main purpose of the screen is to let you redirect your Domain Name Email to other Email addresses from this screen.  The screen provides various protocols depending on which Email you want to redirect the Domain Name Email to and the type of operating software on your computer.

Connect Devices

This can be a complex area given the number of  Web Mail Application suppliers there are and the different operating systems on computers.  Therefore each reader will have to do their own research specific to their circumstances.   I would also advice a search on YouTube will reveal a wealth of specific information on this matter – most videos last approximately 10 minutes.

 

Connecting to your Domain Name Email from a Different Email
The previous paragraph gave outline advice on using the cPanel Email section to forward your Domain Name Email to a different (i.e. Desired Management Email) email.  It is possible using the set-up options in the Desired Management Email to reverse the process from cPanel forwarding to “Desired Management Email; to Desired Management Email to Domain Name Email on cPanel.

Reverse Order Domain Name Email Setup

As previously explained due to the number of Web Mail Application each supplier can have its own peculiarities.  Once again do a search on YouTube for the correct advice and solution to suit your circumstances.

Summary
A lot of the above may appear on first reading as “gobble gook”, but when you enter your cPanel and systematically work through items it will start to make sense.  Setting up emails on to correspond with your Domain Name is unlikely to be a high priority initially, but you should be aware of the facility.

Do Not Give Up

Picking a Domain Name Extension

Picking a Domain Name is Simple but Not Simple

Some of you will realise the above heading is an “oxymoron”.  I will take the time and trouble to provide a definition of “oxymoron”.  Oxymoron is a figure of speech in which two opposite ideas are joined to create an effect. The common oxymoron phrase is a combination of an adjective proceeded by a noun with contrasting meanings, such as “cruel kindness,” or “living death”.

So why the English lesson when we are discussing “Picking a Domain Name”?  Well, the reality is that it is very easy to select a Domain Name; but (there is always a but) it is much harder and it requires a lot more thought and effort to get the correct or best fit Domain Name.  It would be fair to say it is almost impossible to get a perfect name but it is important to strive towards perfection.

Possibilities of Choice

 

Pre Domain Name Selection Considerations – Extensions

You may have noticed that there is a suffix added to all Domain Names.  Amazon uses suffixes such as “.com” to give Amazon.com or “.co.uk” to give Amazon.co.uk Other large companies do the same.

These suffixes are known as Domain Extensions.  Examples of Domain Extensions are “.com”; “.co.uk”; “.net”; “.org”; “.site”; etc , etc.  There are a huge variety of Domain Extensions and most (if not all) countries have their own extension.  So for example “.co.uk” tends to designate a United Kingdom extension while “.us” tends to be associated with the United States of America.

Domain Name Extensions

In reality in most cases if a Domain Name with any extension is available and you are willing to pay for the name and extension you can purchase it irrespective of where you live.  An example is the Web Site you are currently looking at where the url is https://myprodomain.com.   I am based in the United Kingdom but I have no problem purchasing an unrelated country domain extension name.  If you are based in the United States you could purchase a domain extension with “.co.uk” (this extension tends to designate a  United Kingdom site).

There is a hierarchy of Domain Extensions known as “Top Level Domains [T.L.D.]”.  The “.com” extension is known as a Top Level Domain Extension and “.com” extensions added to a Domain Name are usually more expensive to purchase than other extensions such as “.net” or “.org” etc, etc.

Do Domain Name Extensions Matter?

The “Law of the Situation” applies to this question.  This law states that “solutions to management problems should be governed by the demands of the situation and not by reference to any authority or principle”.

So, lets apply this law to a number of separate scenario:-

Your Business and Your Target Market is Local.
If you were a single site small business such as an automobile repair business, then you will be servicing a local market (probably within a 20 mile radius [32 kilometres]).  In this case your actual Domain Name will be much more important and relevant than your Domain Name extension.  If someone is looking for you on the Web to check the range of work  that  your automobile service provides they will probably apply one of two search criteria – Automobile repairs or they may search by Business name.  The use of any of these two criteria will result in the search engine (i.e. google) showing all the Automobile engineers in the local area or bringing up the Business name (if business name was search criteria).

Auto Mechanic

In the scenario above as has been illustrated, the Domain Name extension is very much of secondary importance.  In most instances such as above the business will obtain a country Domain Name extension i.e. “.co.uk” (if available for the business name) or if the Domain Name which includes the Business Name is only available with another extension they will accept the other extension (i.e. “.net”; “.site”; etc, etc).  The point being made is that the Business Name being available is the priority over the desired extension being available.

 

Your Business is Local but Your Market is both Local and National
Let us assume you are a small retail business with a single shop selling meat products but specialising in different flavours of sausages.  You know there is a national market for these sausages within your own country (assume it is United Kingdom) and the European Union.  (The market will be restricted to these countries due to assumed food import/export regulations.)

In the example above your main market is local but you are also starting to build up a significant amount of your turnover from selling specialist flavoured sausages via the internet by post in special packaging.  To do this you had a Web Site developed with considerable thought given to both the Domain Name and Domain Name extension.

Butcher Shop Illustration

The first consideration was that the extension would be reflective of the country of origin (which would provide confidence to the consumer that these food products were coming from a country with well regulated food standards).  Therefore you wanted a name extension that had “.co.uk” or as a fall back “.com”.  No other Domain Name was considered appropriate taking into consideration the target market and the business objective and needs.

The trading name of the business was “Hoys the Butcher”.  On consideration the business name was considered too long and was also not available with any of the two extensions referred to.  A compromise was arrived at.  The Domain Name “HoysMeats” was available, as was also “.co.uk” therefore the Domain Name with the extension became “hoysmeats.co.uk”.

I may have laboured this example but I trust it illustrates the point in respect of the combination and importance of both the Domain Name and the Extension attached to the Domain Name in a local business with both a local and  a national market.

 

Your Business has the Potential to attract Customers from Many Countries
It is highly unlikely that any reader of this blog will be a Chief Executive of a major world wide business.  However, many of the readers will be seeking to build or have built for them Web Sites which will have a genuine world wide appeal or certainly will appeal to English speaking Countries and the  Consumers within these Countries.

Map of the World

Examples of the type of business I am referring to would be Internet Marketing,  especially where you are seeking to attract customers (i.e. pull marketing as opposed to push marketing).  Within Internet Marketing some sub-divisions would be:-

1)Affiliate Marketing (i.e. ClickBank, or JvZoo [marketing of digital products which are downloaded to the purchasers computer when a sale is made]);

2)Drop Shipping (marketing a physical product via your Web Site and getting a third party to deliver the product when a Sale is made – you never handle the product)

So, the question arises what Domain Name Extension should be used for this type of business which can draw customers from around the globe?

Well, within the Domain Name Extensions hierarchy the  Top Level Domain Extension is globally recognised as “.com”.  Hence the Web Site you are currently looking at has a “.com” Extension.  So before you finally select a Domain Name make sure if you are in this market that your ultimate Domain Name has available a “.com” extension.

 

Summary of Advice on Domain Name Extensions
Perhaps at this stage after reading all this detail about Extensions and the examples given you are wondering – how could you say so much about such a minor item?

Well, if you ask that question you have missed the point.  What is the point?  The point is the Domain Name Extension can be unimportant or important, depending on the Market you are operating in or intend to operate in.

Missed the Point

If you pay extra for a Domain Name Extension you do not need, then you are wasting money and obtaining no extra benefit by having a Top Level  Domain Name Extension.  If you try to save on money at the expense of an unsuitable Domain Name Extension your traffic will be less and your Business will suffer from lack of  traffic.  If  there is little traffic there will be few Sales

 

Do Not Give Up